Photograph by Carolennys

Ra began her creative journey in 2020—right in the midst of the pandemic by launching RASHOTYA, a brand built from the ground up that quickly became known for its unforgettable visuals and intentional storytelling. After nearly five years in the industry, Ra began to outgrow the name but never the foundation it gave her. RASHOTYA will always be honored as the beginning: a symbol of resilience, self-made creativity, and raw growth.

The shift to RAMATIC PRODUCTIONS was more than a rebrand, it was a reflection of evolution. The transition couldn’t have happened without the consistent support of her clients and community. Over time, Ra kept hearing the same word from clients describing her work: cinematic. That one word sparked a new vision.

She designed her first shirt with “Cinematic” printed boldly across the back, paired with a custom visual, her face blended into a thumbprint, forming a mask. It symbolized identity, depth, and perspective. Underneath, she wrote her own definition of the word:

"The ability to see and feel the real of life expressed through the authenticity of one's perception."

From there, the name clicked. She merged her name, Ra, with cinematic and RAMATIC PRODUCTIONS was born. A name that reflects her artistry, purpose, and the way she sees the world.

Before ever picking up a camera, Ra expressed herself through realism drawing. That early eye for detail still shapes her visual work today—thoughtful, emotion-driven, and always rooted in truth. Whether capturing the energy of a live event or directing a brand shoot, her goal remains the same: to create visuals that feel real, purposeful, and true to the client’s vision.

Over the years, Ra has worked with a range of brands, businesses, and editorial creatives—one standout being her collaboration on the NFL Jacksonville Jaguars x 89 Los Originals London Tee Drop II, celebrating the team’s 30th official merch collection. That milestone project reminded her exactly why she does what she does.

Ra has also gained valuable behind-the-scenes experience as an independent contractor for production companies, working as both a Production Assistant and Second Camera Operator. One of the most notable companies she’s worked with is Kenntic Productions, a well-established name in Jacksonville’s commercial and corporate video scene. In July 2024, she had the opportunity to assist as a Second Camera Operator for the video production of Chris Brown’s 11:11 Tour in Orlando, FL, working alongside his lead videographer Travis Colbert—an experience that further sharpened her skills and deepened her passion for large scale visual storytelling.

Today, Ra continues to help brands especially in fashion, editorial, and lifestyle—bring their stories to life through striking, cinematic visuals. Every project starts as a raw idea. Then, frame by frame, it becomes something powerful. And when a client sees their vision unfold on screen for the first time… it hits different.